Help When You Need It, Every Step of the Way

To book Natalie's Holiday Shop for your event, simply go to  SIGN-UP Today and fill the contract out and provide us with your event  details. We will confirm via text/e-mail soon as we receive it.  

 The PTA or PTO may choose to run this as either a Service Project or a Fundraiser.

• If run as a Service Project, prices must remain at 0% markup.

• If run as a Fundraiser, please select a markup between 10%–30%.

Natalie’s Holiday Shops is a school-based program that allows schools to earn profits ranging from 0%–30%. For the best overall experience, we recommend selecting a profit level  between  0%–20%. This will keep the prices low for the students and families. The markup you choose is the profit your school earns and keeps.  

Please see pricing section for more details.

The company’s official name is Natalie’s Holiday Shop. Schools can choose from two themed holiday shop experiences: Natalie’s Elf Shelf or Natalie’s Giftland Holiday Shop.

Two Themes, One Company!

When your school signs up for 2026, you’ll have the exciting option to choose the theme that best fits your school.

✨ Theme One: Natalie’s Elf Shelf Holiday Shop

This theme brings all the traditional, classic holiday vibes you know and love!

🍭 Theme Two: Natalie's Giftland® Holiday Shop

This theme brings all the fun, whimsical, candy-land holiday vibes you know and love!

🎁 What stays the same?

All products, the register system, and bonuses are exactly the same across both themes.

🎨 What’s different?

The only differences are the branding, free supplies, and marketing materials—giving you the flexibility to choose the look and feel that best suits your school.

No—you only pay for what you sell, and payment is due at the very end of the store.

Yes, Natalie’s Holiday Shop takes back all leftover merchandise. The PTA/PTO or school is never out any money with us.

No! Natalie's Elf Shelf®  Holiday Store pays for ALL shipping cost.

No! Natalie's Holiday Shops never requires inventory counting. Inventory tracking is handled through our online cash register system. Login information will be emailed to the chairperson 30 days prior to the store opening.

The gift items range from $$0.50-$12.50 with 75% of the items being under $6.00. (Please see pricing section for more details)

Natalie’s Holiday Shops ships to all U.S. states except Hawaii and Alaska due to high shipping costs.

No — Natalie’s Holiday Shops does not send their own employees to run the holiday shop at your school. Instead, your school’s volunteers run the shop (like parents, school staff, librarians, or PTA/PTO helpers). 

Yes! We overnight all re-orders via FedEx when the re-order form is submitted by 1:00 PM CST. Re-orders can be placed through our register system or directly on our website.  

Yes! Please note our cancellation policy when signing up your school:

• If you cancel on or before September 25, 2026, there is no cancellation fee.

• If you cancel after September 25, 2026, a $500 cancellation fee will apply.

This policy is necessary because once your school signs up, we immediately reserve merchandise specifically for your program.

Yes! We have the BEST supplies in the holiday shop business.

We offer everything you need for a successful holiday shop, including six  different gift bag options, parent letters, gift envelopes,  tablecloths, volunteer aprons, posters, banners, social media images, an  online cash register, and more.

👉 Be sure to visit the Free Supplies section for full details. Each holiday shop theme offers different supplies and marketing materials.

Yes! We offer a state-of-the-art online cash register system that’s super easy to use and truly the best in the business. It’s fully compatible across all devices—phones, tablets, laptops, and desktops.

Volunteers  can add multiple users, access detailed sales reports, track eWallets,  and accept all forms of payment. Parents also enjoy their own secure  portal for easy access and transparency.

Yes, your school will need to provide its own device(s). The  platform works on phones (Apple and Android), tablets, laptops, and  desktop computers, and is compatible across all devices.  

The eWallet program is perfect for parents and guardians who prefer not to send their child to school with cash when shopping at Natalie’s Holiday Shops. It works just like a gift card!

Parents  and guardians can easily go online to upload funds to their child’s  eWallet account. During the sale, students use their eWallet balance to  make purchases—no cash needed.

The chairperson can conveniently track all sales through our online cash register system. 

Detailed reports include:

• Student name
• Purchase amount  
• Gift card code  
• Amount redeemed  
• Remaining balance

Please see the eWallet section for more information.

Yes, we do offer Verizon WiFi Packs for schools with limited or unreliable internet service.

If your school requires a WiFi Pack, please be sure to request one when you sign up for the 2026 season.

A $50 WiFi Pack fee will be added to your invoice at the end of the store.

WiFi  Packs are shipped along with your store materials, and a return  shipping label will be included for easy return after the store closes.

Yes! We have new gift items every year! 

Yes! We offer Gift Bucks for children who can’t afford to shop in  our store. Gift Bucks must be selected as an early sign-up bonus.  

The store must operate for 3–5 days during school hours. Night  events are permitted as long as the store also runs for 3–5 days during  school hours. One-day events are not allowed unless approved by  Natalie’s Holiday Shops. If you are wanting to have a 1 day event please  contact us directly at 580-399-4177. 

Yes! All of our gift items are tested and meet CPSIA compliance standards.