Pricing & Profit

Transparent Pricing for Schools

Natalie’s Holiday Shops allows schools to choose a pricing option that fits their goals. The markup selected determines both the retail price students see and the profit the school earns. Schools may earn 0%–30% profit based on the markup selected. For best results, many schools choose a 0%–20% range to balance affordability for families with meaningful support for school initiatives.

How School Holiday Shop Pricing Works

The process is simple.

Natalie’s Holiday Shops allows schools to earn profits ranging from 0%–30%. For the best overall experience, we recommend selecting a profit level between 0%–20%. The markup you choose is the profit your school earns and keeps.

Schools that run the sale as a service project typically choose 0%, 5%, or 10% in order to keep prices as low as possible for children. Schools that wish to use the sale as a mini fundraiser may choose 20%, 25%, or 30%.

That said, we do not recommend going above 20%, as higher profit levels can make items too expensive for kids. This program is designed first and foremost for the children—to give them the opportunity to experience the joy of giving during the holiday season.

Your online cash register will be pre-programmed with your selected profit percentage and ready to use.

There are no upfront costs. You will be invoiced at the conclusion of your store, and your invoice will be credited with the profit percentage you selected.

Choose Your Markup

Natalie’s Holiday Shops allows schools to earn profits ranging from 0%–30%. For best results, we encourage choosing a profit level between 0%–20%. The markup you select is the profit your school earns and keeps. It’s that simple. No price tags to change. No long lists. No calculators.

Our pre-programmed online register makes pricing easy, fast, and efficient. What profit does your school need?

Joy of Giving

Whether your school calls it a holiday shop, a school Christmas store, or a Santa shop — the experience is the same: kids shop independently, choose meaningful gifts, and learn the joy of giving.

Pre-Coded Gifts

Natalie’s Holiday Shop provides price stickers to place next to each item, displaying the price based on the profit level you selected. We also supply four large price posters to display throughout the store.

Flexible Profit Options

Every school has different goals. Some schools prioritize affordability and choose a lower markup. Others select a higher markup to run it as a school holiday shop fundraiser or school Christmas shop fundraiser, earning up to 30% profit on every item sold..

Natalie’s Holiday Shops provides the flexibility to choose what works best for your community. There is no required minimum markup.

Designed to Stay Family-Friendly

Pricing is structured to remain accessible for students and families. Gift items are available at a range of price points, and schools can select a markup that aligns with their values and community expectations.

Many schools find that a moderate markup provides a balance between supporting school initiatives and keeping prices reasonable for families.

No Upfront Cost

There is no upfront cost to host the holiday shop. All merchandise is shipped to the school in advance of the event. After the shop closes, unsold merchandise is returned. Schools earn profit only on items sold. This structure eliminates financial risk and allows schools to plan with confidence.

Compare with Confidence

When comparing school gift shop fundraiser programs, pricing transparency matters. Natalie's has offered clear, no-surprise pricing to elementary schools since 1989 — no upfront costs, no hidden fees. Natalie’s Holiday Shops provides clear markup options, predictable profit structure, and straightforward calculations so schools can make informed decisions.