PRIVACY POLICY

Last Updated: September 2026

This PAGE 1 — TERMS & CONDITIONS

Last Updated: September 2026

Welcome to Natalie’s Holiday Shops.

These Terms and Conditions (“Terms”) govern your access to and use of the websites, applications, online services, eWallet system, online register, and other digital services operated by Natalie’s Elf Shelf Holiday Store, LLC d/b/a Natalie’s Holiday Shops and Natalie’s Giftland Holiday Shop (“Natalie’s,” “we,” “us,” or “our”).

Our services include, but are not limited to:

www.nataliesholidayshop.com
www.elfshelfholidayshop.com
www.giftlandholidayshop.com
app.nataliesholidayshop.com

and any other websites, applications, portals, or online services operated by Natalie’s (collectively, the “Sites”).

By accessing or using our Sites or services, you acknowledge that you have read, understand, and agree to these Terms.

1. About Natalie’s Holiday Shops

Since 1989, our school holiday shop program has helped elementary-age students experience the joy of giving while practicing important skills such as budgeting, decision-making, and handling money.

Natalie’s ships holiday gift merchandise and program materials directly to participating schools throughout the United States.

Participating school administrators, PTA/PTO organizations, parents, and volunteers set up, staff, and operate the holiday shop at their school.

Natalie’s employees do not staff or operate holiday shops on school campuses.

Students shop at their school and select gifts for parents, grandparents, siblings, teachers, friends, and other special people in their lives.

Depending on the program selected by the school, the holiday shop may be operated as a service project or as a school fundraiser.

2. School Participation

Schools participating in a Natalie’s Holiday Shops program agree to provide accurate contact, enrollment, shipping, and program information.

Individual school agreements, sign-up forms, invoices, program policies, pricing selections, deadlines, and other written agreements may contain additional terms applicable to that school's participation.

If there is a conflict between these general Terms and a specific written agreement entered into between Natalie’s and a participating school, the specific agreement will control to the extent of that conflict.

3. Merchandise & Unsold Inventory

Natalie’s ships merchandise directly to participating schools.

The school and its volunteers are responsible for setting up and operating the shop.

Students receive merchandise purchased during the in-person school holiday shop at the school.

Eligible unsold merchandise may be returned to Natalie’s following the applicable return procedures and deadlines.

4. Shipping

Participating schools are responsible for providing complete and accurate shipping information.

Natalie’s is not responsible for shipping problems resulting from incorrect or incomplete information supplied by a school or its representatives, except where otherwise required by law.

Specific shipping and return terms may also be contained in the school's program agreement.

5. eWallet

Natalie’s provides an electronic payment feature called eWallet.

Parents, guardians, family members, or other authorized individuals may add funds for a participating student to use while shopping at their school's Natalie’s Holiday Shop.

Use of eWallet is also governed by our separate eWallet, Refund & Share the Joy Fund Policy.

6. Share the Joy Fund

Natalie’s may provide schools with access to the Share the Joy Fund, which allows parents, families, and other participants to contribute funds intended to help students participate in their school's holiday shop.

Share the Joy Fund contributions are donations and are not individual student eWallet balances.

Once a contribution is made to the Share the Joy Fund, it is non-refundable.

Share the Joy Fund money may be used by the participating school to assist students who otherwise may not have sufficient funds to shop.

Any Share the Joy Fund money remaining at the conclusion of the school's holiday shop will be donated back to the participating school.

Remaining Share the Joy Fund money will not be returned or refunded to individual contributors.

Additional details are provided in our eWallet, Refund & Share the Joy Fund Policy.

7. Payments

Payment methods available through our Sites may include:

• Credit cards
• Debit cards
• Apple Pay
• Google Pay
• Other payment methods displayed at checkout

Payment processing may be provided through third-party payment processors, including Stripe.

By submitting payment information, you represent that you are authorized to use the selected payment method and authorize the applicable transaction.

Natalie’s reserves the right to reject, cancel, or reverse transactions where permitted by law, including suspected fraudulent or unauthorized transactions.

8. User Accounts

Users who create an account agree to:

1. Provide accurate and current information;
2. Update information when necessary;
3. Protect their username and password;
4. Prevent unauthorized access to their account; and
5. Accept responsibility for activity conducted through their account.

We may suspend or terminate accounts being used unlawfully, fraudulently, or in violation of these Terms.

9. Intellectual Property

All content appearing on our Sites, including photographs, graphics, text, artwork, characters, logos, designs, documents, videos, downloadable materials, software, and other content, is owned by or licensed to Natalie’s Elf Shelf Holiday Store, LLC unless otherwise indicated.

Our intellectual property includes our brands and associated trademarks, service marks, logos, artwork, and characters, including:

Natalie’s Holiday Shops
Natalie’s Elf Shelf® Holiday Shop
Natalie’s Giftland™ Holiday Shop

No content or intellectual property may be reproduced, copied, distributed, modified, commercially exploited, or otherwise used without our prior written authorization except where permitted by law.

10. Third-Party Services

Our Sites may integrate with third-party companies that provide services such as payment processing, hosting, communications, analytics, shipping, and technology services.

Third-party providers may maintain their own terms and privacy policies.

11. Acceptable Use

You may not use our Sites to engage in fraudulent or unlawful activity; attempt unauthorized access to our systems or another user's account; interfere with the operation or security of our Sites; misuse our intellectual property; or otherwise violate these Terms.

12. Disclaimer

To the fullest extent permitted by law, our Sites and online services are provided on an “AS IS” and “AS AVAILABLE” basis.

We do not guarantee that the Sites will always operate uninterrupted or error-free.

Nothing in these Terms excludes warranties or protections that cannot legally be excluded.

13. Limitation of Liability

To the fullest extent permitted by applicable law, Natalie’s Elf Shelf Holiday Store, LLC and its owners, officers, employees, agents, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from use of our Sites or services.

Nothing in these Terms limits liability that cannot legally be limited.

14. Indemnification

To the extent permitted by applicable law, users agree to indemnify and hold harmless Natalie’s Elf Shelf Holiday Store, LLC and its owners, officers, employees, agents, and affiliates from claims, liabilities, losses, damages, and reasonable expenses arising from the user's unlawful use of our Sites, violation of these Terms, or violation of another party's rights.

15. Consumer Protection

Nothing in these Terms is intended to eliminate or restrict rights provided by applicable consumer protection laws that cannot legally be waived.

16. Governing Law

These Terms are governed by the laws of the State of Oklahoma, except where applicable law requires otherwise.

17. Dispute Resolution

Before initiating formal proceedings, the parties agree to make a reasonable effort to resolve disputes informally.

Your existing policy provides for mediation followed by binding arbitration if mediation is unsuccessful, while preserving certain rights involving small claims and intellectual-property or injunctive relief.

This section should be finalized by your attorney before publication, particularly because your company serves customers nationwide.

18. Severability

If any provision of these Terms is found invalid or unenforceable, the remaining provisions will remain in effect.

19. Changes to These Terms

We may update these Terms periodically to reflect changes in our operations, services, technology, or applicable laws.

The current version will be posted on our website with its effective or “Last Updated” date.

20. Contact Us

Natalie’s Elf Shelf Holiday Store, LLC
d/b/a Natalie’s Holiday Shops and Natalie’s Giftland Holiday Shop

21700 E. Reno Ave.
Harrah, Oklahoma 73045

Phone: 405-832-3711
Email: support@nataliesholidayshop.com
Website: www.nataliesholidayshop.comPrivacy Policy describes how Natalie’s Elf Shelf Holiday Store, LLC d/b/a Natalie’s Holiday Shops and Natalie’s Giftland Holiday Shop (“Natalie’s,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you access or use our websites, applications, eWallet system, online register, school holiday shop services, and other online services (collectively, the “Services”).

Our Services include, but are not limited to:

www.nataliesholidayshop.com
www.elfshelfholidayshop.com
www.giftlandholidayshop.com
app.nataliesholidayshop.com

and other websites, applications, portals, or services operated by Natalie’s.

We take privacy and the protection of personal information seriously. Our previous policy likewise established that information supplied through the Services, including information authorized to be provided by third parties, is covered by the policy.

1. Information We Collect

The information we collect depends upon how you interact with our Services.

Information You Provide to Us

We may collect:

• Name
• Email address
• Telephone number
• Mailing or billing address
• School name
• School address
• School contact information
• PTA/PTO or school affiliation
• Account and login information
• Student name and information necessary to provide eWallet services
• eWallet information
• Transaction information
• Shipping information
• Communications with our customer-support team
• Information submitted through forms on our Sites

Our existing Privacy Policy also provides for collection of names, email addresses, questions/comments, demographic information, and other information submitted through our Services.

Information Collected Automatically

When you use our Sites or Services, we and our service providers may automatically collect certain technical information, including:

• IP address
• Device type
• Operating system
• Browser type
• General geographic location
• Pages viewed
• Time spent on pages
• Links or features used
• Other website and application usage information

2. eWallet Information

Natalie’s provides an eWallet that allows parents, guardians, family members, and other authorized individuals to add funds for a student to use at a participating school holiday shop.

To provide eWallet services, we may collect information such as:

• Student name
• Participating school
• Parent/guardian or purchaser information
• eWallet balance
• Transaction history
• Amounts added or spent
• Refund information

eWallet information is used to administer the student's eWallet and facilitate purchases at the participating school holiday shop.

For information concerning unused balances, refunds, and donations, please review our separate eWallet, Refund & Share the Joy Fund Policy.

3. Share the Joy Fund

Our Services may allow users to make voluntary contributions to a participating school's Share the Joy Fund.

We may collect information necessary to process and document these contributions.

Share the Joy Fund contributions are separate from an individual student's eWallet.

Share the Joy Fund contributions are non-refundable. Any Share the Joy Fund money remaining after the participating school's holiday shop has ended will be donated back to that school.

Please see our eWallet, Refund & Share the Joy Fund Policy for complete terms.

4. Payment Information

Payments made through our Services may be processed by third-party payment processors, including Stripe.

Payment information may include credit or debit card information and information associated with digital payment methods.

Natalie’s may receive information concerning the transaction, such as the amount, transaction status, customer information, and payment confirmation, without directly receiving or storing all of the underlying payment-card information.

Our existing policy identifies Stripe as a third-party payment processor.

eWallet transactions will appear on the customer's credit or debit card statement as:

Natalie’s Holiday Shops

5. How We Use Information

We may use personal information to:

• Provide our school holiday shop programs;
• Create and administer accounts;
• Provide and administer eWallet services;
• Process payments;
• Process eligible refunds;
• Administer Share the Joy Fund contributions;
• Provide customer service;
• Ship merchandise and supplies to schools;
• Process merchandise returns;
• Communicate with schools, PTA/PTO organizations, parents, and customers;
• Send service announcements and reminders;
• Improve our Sites and Services;
• Understand how our Services are being used;
• Detect and prevent fraud or misuse;
• Maintain appropriate business and transaction records;
• Protect the security of our Services;
• Comply with applicable laws and regulations; and
• Send marketing or promotional communications where permitted.

Our existing policy similarly allows information to be used to provide and improve services, fulfill requests, personalize experiences, provide service announcements, analyze use, administer the Services, and comply with legal requirements.

6. Cookies & Tracking Technologies

Our Sites may use cookies and similar technologies, including:

• Cookies
• Pixels
• Web beacons
• Embedded scripts
• Analytics technologies

These technologies may help us maintain Site functionality, remember preferences, understand how visitors use our Sites, measure performance, improve our Services, and provide relevant content.

You may be able to manage cookies through your browser or other privacy controls. Disabling certain cookies may prevent portions of our Services from functioning properly.

Your previous policy provides substantially more detail about these technologies and specifically explains cookies, pixels, web beacons, embedded scripts, and their effect on Site functionality.

7. How We Share Information

We may share information with trusted service providers when reasonably necessary to operate our business and provide our Services.

These may include companies that assist us with:

• Payment processing
• Shipping and delivery
• Website and application hosting
• Software and technology services
• Database management
• Email and text communications
• Analytics
• Customer support
• Accounting and business operations
• Security and fraud prevention

Service providers may access information only as necessary to perform services on our behalf and subject to applicable contractual and legal requirements.

We Do Not Sell Personal Information for Money

Natalie’s does not sell personal information to third parties simply in exchange for monetary payment.

Our existing policy similarly states that personally identifiable information is not shared or sold to other organizations for their marketing or promotional uses without express consent.

However, certain state privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly. Our practices will be administered in accordance with applicable law.

8. Legal Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable laws;
• Respond to subpoenas, court orders, or other lawful requests;
• Cooperate with government or law-enforcement authorities;
• Protect our legal rights or property;
• Protect the safety of our users or others;
• Investigate fraud or illegal activity; or
• Enforce our agreements.

Our existing policy also permits disclosures in connection with legal processes and certain business transfers, such as a merger, acquisition, reorganization, or sale of assets.

9. Text Messages & Telephone Communications

When you provide your telephone number and applicable consent, Natalie’s may contact you by telephone or text message regarding our Services.

Messages may include:

• School holiday shop reminders
• eWallet-related information
• Account or service notifications
• Customer-support communications
• Program updates
• Promotional communications where permitted

Consent to receive marketing text messages is not required as a condition of purchasing products or participating in our program.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying:

STOP

to an eligible Natalie’s text message.

10. Email Communications

We may send emails concerning:

• Accounts
• eWallets
• School programs
• Transactions
• Customer service
• Important service updates
• Promotional information where permitted

Users may unsubscribe from promotional emails using the unsubscribe instructions contained in those emails.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications necessary to administer an account, eWallet, transaction, or school program.

11. Information Security

We use reasonable administrative, technical, physical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Our previous policy states that commercially reasonable physical, electronic, and managerial safeguards are used and that encrypted transmission technologies are used for sensitive information. It also appropriately acknowledges that no Internet transmission or electronic-storage system can be guaranteed to be 100% secure.

No online system can be guaranteed completely secure, and users should take reasonable precautions to protect their accounts and passwords.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our Services;
• Complete transactions;
• Maintain business and financial records;
• Fulfill the purposes for which information was collected;
• Resolve disputes;
• Enforce agreements; and
• Satisfy applicable legal requirements.

13. Children's Privacy

Natalie’s Holiday Shops provides programs used by elementary schools; however, our websites, payment services, parent eWallet funding tools, and account services are intended to be used by adults, school representatives, parents, guardians, and other authorized users—not independently by young children.

We do not knowingly use our Sites to solicit personal information directly from children for marketing purposes.

Information relating to a student may be provided by a parent, guardian, participating school, PTA/PTO representative, or other authorized adult when necessary to administer services such as eWallet.

If a parent or guardian believes a child has independently submitted personal information to us without appropriate authorization, please contact us so we can review the information and take appropriate action.

14. Your Privacy Rights

Depending on where you live, applicable law may provide rights concerning your personal information.

These rights may include the ability to request:

• Access to personal information we maintain about you;
• Correction of inaccurate information;
• Deletion of certain personal information;
• Restriction or objection to certain processing;
• Portability of certain information; or
• Withdrawal of consent where processing is based upon consent.

Your existing policy already provides these core rights to users.

15. State-Specific Privacy Rights

Residents of certain states may have additional privacy rights under applicable state law, including rights concerning access, correction, deletion, data portability, targeted advertising, sale or sharing of personal information, and appeals of certain privacy decisions.

California residents may have additional rights under California privacy law.

Privacy requests may be submitted to:

support@nataliesholidayshop.com

Please include enough information for us to reasonably identify and verify your request.

We may request additional information when reasonably necessary to verify identity and protect personal information from unauthorized disclosure.

We will respond within the period required by applicable law.

Your old policy already contained a verification and response process for privacy requests, but it lists your former address and Elf Shelf email addresses, so those should be replaced.

17. Third-Party Websites

Our Sites may contain links to third-party websites or integrate with third-party services.

Natalie’s does not control the privacy or security practices of independent third parties.

We encourage users to review the privacy policies of third-party websites and services they use.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Services, technology, or applicable laws.

When we make changes, we will post the updated Privacy Policy and revise the “Last Updated” date.

For material changes, we may provide additional notice when appropriate or required by law.

19. Contact Us

For questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact:

Natalie’s Elf Shelf Holiday Store, LLC
d/b/a Natalie’s Holiday Shops and Natalie’s Giftland Holiday Shop

21700 E. Reno Ave.
Harrah, Oklahoma 73045

Phone: 405-347-9076
Email: support@nataliesholidayshop.com
Website: www.nataliesholidayshop.com